Data Privacy Statement
1. What data we process about you
During your visit to this website, we will collect the following information:
The date and time of accessing a page on our website, your IP address, the name and version of your web browser, the website (URL) you visited before accessing this website, certain cookies (see Section 2).
There is no obligation to provide the data we request on our website. However, if you choose not to provide this data, you may not be able to use all the features of this website.
2. Cookies
This website uses cookies. A cookie is a small file that can be stored on your computer when you visit a website. Cookies are generally used to provide additional features to users on a website. They can be used to facilitate navigation on a website, resume your session where you left off, and store your preferences and settings when you revisit the website. Cookies cannot access, read, or modify other data on your computer.
Most of the cookies on this website are session cookies, which are automatically deleted when you leave our website. Persistent cookies, on the other hand, remain on your computer until you manually delete them from your browser. We use such persistent cookies to recognize you the next time you visit our website (see also Section 3).
If you want to control cookies on your computer, you can configure your browser settings to notify you when a website wants to store cookies. You can also block or delete cookies that have already been stored on your computer. If you want to learn more about how to take these steps, please use the "Help" function in your browser. Please note that blocking or deleting cookies may impact your online experience and could prevent you from fully utilizing this website.
3. Purposes of data processing
We will process your personal data for the following purposes:
a. To provide you with this website and to further improve and develop it.
b. To create user statistics.
c. To detect, prevent, and investigate attacks on our website.
If you have consented to the corresponding cookies, we will also process data for:
d. Analyzing website usage.
e. Adapting our advertising offerings to your interests.
f. Embedding visual content ("videos") that we have published on "Youtube.de" or "Youtube.com" on this website.
4. Legal basis for processing
The legal basis for processing your personal data:
- For the purposes described in Section 3 a-c, our legitimate interest in achieving the purposes outlined in Section 3 a-c (Cookie Category Required).
- For the purposes described in Section 3 d-f, your consent. You can revoke this consent at any time without affecting the lawfulness of processing based on consent before its withdrawal (Cookie Category Functional/Marketing).
5. Disclosure of your personal data
For the purposes mentioned above, we will disclose your personal data to the following recipients:
- Our IT service provider, currently Inscript GmbH, located in Dornbirn, Austria, as our data processor.
- Marketing service providers we engage as data processors.
- If you have consented to the cookies (Section d-f), to the companies listed in Section 8.
Some of the recipients mentioned above are located outside the European Economic Area (EEA) and process your personal data there. The level of data protection outside the EEA may not correspond to that of your country. However, we only transfer your personal data to countries for which the European Commission has decided that they provide an adequate level of data protection or we implement measures to ensure that all recipients have an adequate level of data protection, such as using standard contractual clauses. These clauses are available upon request at dataprotection@rauch.cc.
6. Data retention period
Data processed under Section 3 a-d will be stored for a maximum of 2 years. If you have consented to the cookies (Section h-l), the storage duration per cookie is between 30 seconds and 10 years, depending on the cookie – detailed information is available in the cookie details from Section 8. Longer retention only occurs if necessary to investigate detected attacks on our website.
7. Your rights regarding personal data
Under applicable data protection laws, you have the right to request information, rectification, deletion, restriction of processing, objection, and data portability. You also have the right to lodge a complaint with a supervisory authority in the EU or the Austrian Data Protection Authority in Vienna if you believe that a breach of European or Austrian data protection law has occurred.
8. Cookie Details
Jentis
Category: Required (for cookies using server-side tracking)
Functional (for cookies using client-side tracking)
Type: Website Domain (1st party)
Duration: Varies from 30 minutes to 2 years
For the purpose of analyzing user behavior and optimizing the website, we use the services of JENTIS GmbH (Schönbrunner Straße 231, 1120 Vienna). This service provider has access to web analysis data measured, stored, and processed by the analytics tools in use and JENTIS®.
For analytical purposes, data is transmitted to JENTIS GmbH, and JENTIS® independently collects data related to the browser environment or visitor behavior. JENTIS GmbH processes only data that cannot be attributed to an individual by JENTIS GmbH. The IDs set by JENTIS® are random and serve anonymous recognition. Your IP address is shortened before storage to remove personal identification.
We have implemented the server-side solution provided by JENTIS for the following cookies: Google Analytics. We apply a de-identification mechanism that automatically shortens IP addresses by the last digit, making it impossible to identify a specific European visitor solely by their IP address. Anonymous data is then transferred to a server of the respective third-party provider in the USA and stored there. The JENTIS server-side solution does not involve the transfer of personal data to a third country.
User portals for GDPR data protection rights are available at https://docs.jentis.com/v2/docs/jentis-cookies
If you have given your consent via Google Chrome for the use of personal data for advertising purposes, our website also processes statistical data, marketing data and user data for measurement and advertising purposes, such as personalised ads and remarketing. Provided you have also consented to the use of Google Ads cookies on our website, this data will then be shared with the Google service.
Google Analytics
Category: Marketing
Type: Website Domain (1st Party) or 3rd Party (google-analytics.com)
Duration: Varies from the end of the session (browser) to 30 seconds to 2 years
We use Google Analytics to analyze website usage. The data obtained is used to optimize our website and advertising campaigns. Google Analytics is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes data on website usage on our behalf and commits contractually to take measures to ensure the security and confidentiality of processed data. During your website visit, the following data is recorded, among others: pages accessed, orders including revenue and ordered products, the achievement of "website goals" (e.g., contact inquiries and newsletter registrations), your behavior on the pages (e.g., time spent, clicks, scroll behavior), your approximate location (country and city), your IP address (in truncated form to prevent unique identification), technical information such as the browser, internet provider, end device, and screen resolution, the source of your visit (i.e., which website or advertising medium led you to us). Google Analytics stores cookies in your web browser for up to two years from your last visit. These cookies contain a randomly generated user ID that can recognize you during future website visits. For more information on Google Analytics' terms of use and data protection regulations, please visit https://privacy.google.com/take-control.html.
Google Ads
Category: Marketing
Type: Website Domain (1st Party) or 3rd Party (google.com, youtube.com, doubleclick.net, .gstatic.com)
Duration: Varies from the end of the session to 1 year
Google Ads, formerly Google AdWords, is an advertising program that allows companies to display targeted ads on Google's networks, such as Google Search, Google Shopping, Google Maps, and other websites, based on the content of the respective site. To measure the success of their Ads campaign, companies set a cookie on their website that reads and stores the user's IP address and interactions for those who come to the company's site through an ad. Privacy experts believe that the combination of IP and page activity allows user profiling. As a result, companies must comply with various data protection obligations. For more information on Google Ads' terms of use and data protection regulations, please visit https://policies.google.com/privacy?hl=en .
If you have given your consent via Google Chrome for the use of personal data for advertising purposes, our website also processes statistical data, marketing data and user data for measurement and advertising purposes, such as personalised ads and remarketing. Provided you have also consented to the use of Google Ads cookies on our website, this data will then be shared with this Google service.
Youtube
Category: Marketing
Type: 3rd Party (youtube.com)
Duration: Varies from the end of the session to 10 years (establish/update language preference settings, display mode, SafeSearch filter technology)
By embedding plugins of the streaming platform "YouTube.de" or "YouTube.com" on our website, you can directly play videos on our website. When using the streaming function, information stored on users' devices is also processed. The purpose of data processing is to embed visual content ("videos") published on "Youtube.de" or "Youtube.com" on this website. Videos are embedded in "enhanced data protection mode," meaning that no user data is transmitted to "YouTube" when videos are not being played. During video playback on our website, "YouTube" receives information that the respective subpage of our website has been accessed. Access data, especially the IP address, browser information, the previously visited website, and the date and time of the server request, are also sent to "Google." This happens whether you are logged in to a "Google" account or not. If users are logged in to "Google," the user data is directly associated with the respective YouTube account. "YouTube" stores data as user profiles and processes it for statistical analysis and advertising purposes, regardless of whether there is a user account at "Google." For more information on the terms of use and data protection regulations, please visit https://support.google.com/youtube/answer/7671399.
10. Our Contact Information
If you have questions or concerns about the processing of your personal data, please contact us:
Rauch Fruchtsäfte GmbH & Co OG, A-6830 Rankweil, Langgasse 1
Phone: +43 (0)5522 401-0; Fax: +43 (0)5522 401-3; Email: dataprotection@rauch.cc
Last updated on March 19, 2024.